This is a review of Target Up and Up diapers. These are available in sizes newborn through seven and are available in quantities of 32, 86, 104, 160 for size three. For our review, we bought a bag of 32 for just $4.97, which averages about 16 cents per unit. If you buy in bulk, you can expect to pay about $21.99 for a box of 160, taking the cost down to just 14 cents per diaper, making the Target Up and Up brand one of the most affordable options on the market for your baby.
One thing that we really like about the Up and Up brand is that the outer shell as it is notably soft to the touch. We also like the simple outer cover that features two different designs. One pattern has round blue circles with the size indication inside of them. The other design has a pattern of grey whales on a white background. One thing that sets these diapers apart from other manufacturers is that these do not have a back indicator; instead, they have a large number centered along the front tape landing zone to indicate the front. With a simple design, we found that it was very easy to see the wetness indicator as it really stands out. We liked how easy it was to see the wetness indicator in a dark room as the single yellow line turns dark blue when moisture comes in contact with it.
The back waistline has a good amount of stretch to it, and so do the rear wings. The back wings have an accordion look and do an excellent job of stretching evenly when fastening the diaper. In total, the back of this diaper can stretch to 16 inches which is one of the highest values tested to date. The front of the diaper has no stretch to it at all, and it has average-sized front wings. The sticky tabs are soft and flexible and have excellent adhesion to the front tape landing zone. Additionally, they have very good performance staying put when attached to the body of the diaper, including the front wings.
The absorbent layer is very soft to the touch, and it does not have any pattern or color, unlike other brands. The inner liner is also much wider in the front, middle, and back than other diapers tested to date. This is great for catching moisture before it has a chance to escape from the sides. The absorbent padding is also much longer than the average diaper measuring 13 inches in length. Since it is so long, it runs to within one inch of the front waistline and 2.25 inches of the back waistline. When looking at total absorbency, this diaper has slightly lower results than the average diaper, absorbing 28.75 oz under pressure. This is currently the lowest total amount of fluid recorded to date. Absorption performance was the second slowest to absorb 50ml, taking 16.51 seconds on average to absorb below the top sheet. The second 50ml test was much better, taking 31.23 seconds to absorb 50ml below the top sheet. This is slightly better than the average diaper. Unfortunately, the top sheet was relatively wet after the 120-second test tying for the second-worst to date. The standing leg gather falls within average of others with a height of 1.5 inches and a total length of 9.75 inches.
One feature that sets this diaper apart from others is the very stretchy and flexible back waistline giving the ability to stretch to 16 inches. The inner absorbent padding is wider and longer than other brands.
One of the most affordable options on the market. Super soft to the touch. We liked the simple design with an easy-to-see wetness indicator. Largest absorbent padding compared to other brands.
Poor absorbency results. After testing four different diapers, the top sheet always remained much wetter than the average diaper. It was also the second slowest at absorbing the first 50ml of moisture during our testing.
(Click on picture below)
